Estimating Adoption models using Individual level and Aggregate data
نویسنده
چکیده
Marketers have been interested in diffusion of new products since Bass (1969). One of the main objectives inherent in diffusion studies is to explain the sales pattern of new products over time. Many factors can influence sales patterns including firm’s marketing strategies, consumer characteristics in the market, consumer expectations of utility from the products, value of the product in conjunction with other products. In this paper we attempt to understand the literature on adoption of new product categories and study some specific examples with empirical data.
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